The most exciting creatives are out there. They move independently, choosing focus to deepen their crafts and freedom to get disruptive. They are designers, researchers and entrepreneurs. Wolves.

Society needs them. Wicked problems need experiments, cities need pioneers and establishment needs challengers. Building on over twelve years of experience in both transition strategies and creative productions, Wolfpack now closes these gaps.

Wolfpack is a lab for the next economy. We explore, explain and experiment. We produce programs, campaigns and publications. For each project we handpick a team, covering knowledge and design, brains and teeth, strategy and street level.


... For the strength
of the pack is the wolf, and the strength of the wolf is the pack.

Rudyard Kipling,
Jungle Book

Janjoost set his mind to innovations, developed his gut on the streets and now puts his heart in making beautiful things. Head first: with a master's degree in human-technology interaction he has worked on innovation and sustainability strategies for over ten years. On a gut feeling: he was culturally shaped in an underground hiphop scene, throwing parties and exhibitions in Rotterdam. At heart: Janjoost is a storyteller, always looking for the kick and the core of complex matter. In Wolfpack he unites all three, making creative productions on stories of change.

Janjoost is regularly being commissioned for concepting and ghostwriting. He is also a partner at the Institute for Social Innovation (IMI).

Janjoost Jullens


... download a profile essay (2013)
written for Publieke
Pioniers (in Dutch)

Mattijs is set to distil the essence of change and is Wolfpack’s partner in crime when it comes to exploring and explaining new social trends. A dozen years in universities provided him with a PhD in transition science and broad experience in different innovation fields and methods. But he remains a rocker and neural thrill-seeker rather than a disciplined scholar. Incurably curious he jumps into socio-technical trends and scavenges for insights. Then, he scrapes off the buzz and daily clutter of innovation to discover underlying lessons and find new points of intervention.

Mattijs also works as an evaluator and policy analyst with the Institute for Social Innovation (IMI) and the Dutch Research Institute for Transitions (DRIFT). Tag: transitieduider.

Mattijs Taanman

research partner

Current operations

Our essay the Third Individual Revolution (read it in English / Dutch) points out the maker movement as a best practice for the next economy. Designers, makers and disruptive entrepreneurs are developing concepts, skills and mechanisms our cities are in need of.

In our current projects we are trying to upscale their impact towards city economy, education and innovation policies.

commissioned by ao

City of Rotterdam
Dutch Urban Agenda

themes ao

Disruptive businesses
Future education
Smart cities
Economies of scope

...Quartermastering the Next Economy Bidbook for Rotterdam, as part of the Rifkin guided Roadmap.
With a.o. V2, BlueCity010, RDM Makerspace, Arash Aazami. ETA: february 2016, stay tuned.
...Five-piece series of public events deepening skills that the maker movement offers and our cities need.
With Mattijs Taanman, Pakhuis de Zwijger, Bart Krull and Hans-Peter Jullens.
... Preparations for a city deal on new skills in our education system, for the Dutch Urban Agenda. First moves:
pinpointing experiments, lessons learned and new project ideas. With a.o. Mattijs Taanman.
... For Rotterdam’s yearly Economic Explorations we are putting our 3ir essay in an economic policy perspective.
Paper, visual and workshop. With Mattijs Taanman and Baschz Leeft.
... Series of articles on first symptoms of the next economy for Vers Beton magazine.
Number 2 scheduled for December 12. With Mattijs Taanman.

New world strategies

Yes, the next economy and sustainable development are really happening, but in a way that is both uncertain and diffuse. What's real, what's not? Wolfpack specializes in seeing first symptoms and making first moves. Our resources: design thinking, science and pioneering entrepreneurs.

Our output: strategic models, agendas, future scenarios and entire programs.

commissioned by ao

Dutch Urban Agenda
City of Rotterdam
EU Urbact
National Parliament
Nat. Delta Program

themes ao

Maker movement
Creative industries
Innovation Agenda
Green initiatives
Biobased economy

...Third Individual Revolution: manifesto and program on the maker movement as a next economy best practice.
For the Dutch Urban Agenda, with Mattijs Taanman, Baschz Leeft, Pakhuis de Zwijger and 20+ partners.
...Plans, Probes and Pop ups: field studies and hands-on strategies on creative cross-overs.
For the City of Rotterdam and the EU (URBACT), with Mattijs Taanman and Studio Spass.
... Key types of green initiatives: practical model on different roles in changing society.
For the Ministry of Infrastructures, with Mattijs Taanman, via IMI.
... Public procurement of innovations: agenda and strategy for the national administration.
With Guido Enthoven, IMI.
... Information management: fueling vision and strategy for the back office of the National Parliament.
For the National Parliament, assisting IMI.
... Future of water: value based future scenarios on water management. Research, modelling, strategic implications.
For the National Delta Program, with 50+ experts, via IMI.
... Biobased & Creative: series of meet ups on cross-overs on both boardroom and street level.
For topsector Biobased, with Bart Krull (via IMI).
... Simplesse: smart simplicity for complex challenges - research and useful instruments.
For IMI, with Mattijs Taanman.

Frontline stories

If you want to know about the latest innovations, go ask the pioneers. Over the years we have built a large network of start-ups, innovators and designers. We regularly do searches and network events on new niches and because of a knack for storytelling we are often asked to write publications on them.

The cause is always the same: to balance abstract agendas out with stories from the frontlines.

commisioned by ao

Topsector AgriFood
Min. Econ. Affairs
Procurement of
Innovations Program

themes ao

Start ups & investors
Social innovation
Big society

... Proof of concept: field studies and advice on early stage financing for innovative sme's.
For the Ministry of Economic Affairs, with Bart Krull (via IMI).
... Innovation Procurement: interviews and case studies, photography and design.
For the Ministry of Economic Affairs, with Tiktoko, IMI, Aad Hoogendoorn and Daphne Heemskerk.
... Agrifood: field studies on innovation niches like vertical farming and smart b2c value chains.
For topsector AgriFood, with Bart Krull (via IMI).
...Innovation Procurement: interactive map showing best practices and their context.
For the Ministry of Economic Affairs, with Pascal de Man, Olivier Otten and Daphne Heemskerk.
... Butterfly Works, studio for social innovation and international development: new tone of voice,
storytelling, ghostwriting.
... DIY & nature: field research, interviews, practical tactical tips, publication.
For the Province of Brabant, with IMI, Jiske van Gaalen en Baschz Leeft.
...Ultra silent road surfaces: in depth storytelling on an innovation program, published in print.
For Rijkswaterstaat, with Tappan and Jiske van Gaalen.
... Contributions to several books - essays on arts & transitions.

Visuals & media

An art director who masters your working field; a graphic designer thoroughly typecasted for your identity; acclaimed experts on data visualization; interactive artists actually making new technologies; design thinkers who will not go to sleep until they find the right angle on your subject.

Yes, that's us. We visualize the core and the kick of complex matters.

commisioned by ao

Wageningen UR
Transport for London
Min. Internal Affairs
Min. Econ. Affairs

themes ao

Visual storytelling
Exhibition design
Branding & identity
Interactive media

...Biobased, a travelling exhibition: storytelling via infographics, new tech and tangibles. For WUR, with
Baschz Leeft, WOAU, Rnul Interactive, Olivier Otten, Mopix, Ben Werkt.
...Biobased, a travelling exhibition: storytelling via infographics, new tech and tangibles. For WUR, with
Baschz Leeft, WOAU, Rnul Interactive, Olivier Otten, Mopix, Ben Werkt.
...Biobased, a travelling exhibition: storytelling via infographics, new tech and tangibles. For WUR, with
Baschz Leeft, WOAU, Rnul Interactive, Olivier Otten, Mopix, Ben Werkt.
...Diep, innovation strategies: identity, storytelling and website.
For Diep, with WOAU, Bruce Moerdjieman and Aad Hoogendoorn.
Innovation Procurement: identity & online/offline series. For the Ministry of Economic
Affairs, with Daphne Heemskerk, Olivier Otten, Tiktoko, Aad Hoogendoorn and Pascal de Man.
... Innovation Procurement: identity & online/offline series. For the Ministry of Economic
Affairs, with Daphne Heemskerk, Olivier Otten, Tiktoko and Aad Hoogendoorn.
... Pro Lite innovation program: identity, website, interactive modules.
For Transport for London, with Hats&Tales and Jonas Vorwerk.
... Participative democracy: e-magazine, design and production.
For the Ministry of Internal Affairs, with IMI and WOAU.

Arts and activism

People need to play, right? We do. For fun. To experiment. To try and save the world.

For the love of the game.

commisioned by ao

NL Embassy Berlin
City of Rotterdam
Festival WWdW

themes ao

Street art

... GHTTO is now for sale at Groos. No 1/5 has been sold to mr Nighttown Fons Burger.
With Baschz Leeft and Aad Hoogendoorn.
...Contribution to Do It: a ten piece series on 'how to make art', using our activst t-shirt as our subject.
For the Kunsthal, with Baschz Leeft. (pro pics soon)
... El Segundo: group-exhibition in and on Berlin. Commissioned by the Dutch Embassy and the
City of Rotterdam. With Baschz Leeft, Lukas Feireiss, Selfcontrolfreak and Studio Spass.
... I left my wallet in El Segundo, a hiphop homage to Berlin. 67m wide. With Baschz Leeft
en Michiel Jansen.
... Kapsalon Kit, made for El Segundo, is now certified heritage at Musem Rotterdam.
... Der Tupac Amaro Fraktion: poster series against unnecessary hoopla, part of street campaign.
For Witte de With Festival, with Baschz Leeft.
Der Tupac Amaro Fraktion: street campaign against unnecessary hoopla.
For Witte de With Festival, with Baschz Leeft.
... Ted-talk on a search for simplicity, backed by the Tupac Amaro Fraktion.
... Rotterdames: 156 hommages to ladies passing by on the streets.
Illustrations Baschz Leeft, photography Milan Boonstra, texts Janjoost Jullens.
...Mañana Arts Gallery: our own pop up Gallery at the Witte de Withstraat.
With Baschz Leeft, featuring a.o. Zedz and Erwin Tomasse.
...Tictoc: our legendary 10+ collective of artists and deejays, bringing arts into clubs and parties into galleries.

Janjoost Jullens

+31(6) 1422 4322


2e Schansstraat 50
3025 XP Rotterdam

Eendrachtsstraat 81
3012 XH Rotterdam

KvK 57036233



graphic design

Daphne Heemskerk

web design

Olivier Otten
Pascal de Man


Aad Hoogendoorn