The most exciting creatives are out there. They move independently, choosing focus to deepen their crafts and freedom to get disruptive. They are designers, researchers and entrepreneurs. Wolves.

Society needs them. Wicked problems need experiments, cities need pioneers and establishment needs challengers. Building on over twelve years of experience in both transition strategies and creative productions, Wolfpack now closes these gaps.

Wolfpack is a lab for the next economy. We explore, explain and experiment. We produce programs, campaigns and living labs. For each project we handpick a team, covering knowledge and design, brains and teeth, strategy and street level.


... For the strength
of the pack is the wolf, and the strength of the wolf is the pack.

Rudyard Kipling,
Jungle Book

Janjoost set his mind to innovations, developed his gut on the streets and now puts his heart in making beautiful things. Head first: with a master's degree in human-technology interaction he has worked on innovation and sustainability strategies for over ten years. On a gut feeling: he was culturally shaped in an underground hiphop scene, throwing parties and exhibitions in Rotterdam. At heart: Janjoost is a storyteller, always looking for the kick and the core of complex matter. In Wolfpack he unites all three, making creative productions on stories of change.

Janjoost is regularly being commissioned for concepting, ghostwriting and creative consults. He is a partner of the Institute for Social Innovation (IMI).

Janjoost Jullens



Mattijs is Wolfpack’s partner in crime when it comes to exploring and explaining new trends and niches. A dozen years in universities provided him with a PhD in transition science and a broad experience in different innovation fields and methods. But still he is a rocker and neural thrill-seeker. Incurably curious he jumps into socio-technical trends. Then, he scrapes off the buzz and daily clutter of innovation to discover underlying lessons and to find new and tangible points of intervention.

Mattijs also works as an evaluator and analyst with the Institute for Social Innovation (IMI) and the Dutch Research Institute for Transitions (DRIFT). Tag: transitieduider.

Mattijs Taanman

research partner


Liesje brings in the teeth of the pack and makes sure things happen. Years ago at the Institute for Social Innovation she was our favorite intern, mobilizing new networks and perfectly managing events. Now she returned as a master in European Identity and Integration, a certified barista, a parttime photographer and an early stage kickboxer.

Liesje is hands on, venturous and in control. With a proven record on both an academic and a shop floor level she produces our events, keeps our communications in ranks and -let's be honest- props up our branching network.

Liesje van der Hoorn



Current operations

Let’s highlight some recent cases. Wolfpack is a pioneering partner of the Roadmap Next Economy (guided by Jeremy Rifkin). For the follow up of Startup Delta we did a research on scale-ups, commissioned by the Ministry of Economic Affairs. At Pakhuis de Zwijger we produce Skills for the Next Economy. Please go right for all operations.

Oh, and the Third Individual Revolution (English / Dutch) is still relevant in most of our moves.

commissioned by ao

City of Rotterdam
Min. Econ. Affairs
CI Fund

themes ao

Disruptive businesses
Future education
Smart cities
Economies of scope

...Bidbook Next Economy – phase II. Formulating new autonomous projects with Rotterdam pioneers;
supporting the realization of the first batch; integration with the Roadmap Next Economy.
...Five-piece series of public events deepening skills that the maker movement offers and our cities need.
With Mattijs Taanman, Pakhuis de Zwijger, Bart Krull and Hans-Peter Jullens.
... Team Disrupt. We provide reflections, forecasts and disruptive interventions to the Roadmap Next Economy,
commissioned by the MRDH. With a.o. Arash Aazami, Vincent Wegener, Jan Misker, Mattijs Taanman.
... Project Verve, artistic research. How can new vocabulary help create a new national mindset? And how can
typography help gaining impact? With Olivier Otten, Daphne Heemskerk, with gratitude to the CI Fund.
... In depth sessions exploring a street level perspective on the next economy of Rotterdam.
With a.o. Mattijs Taanman, Bart Krull and IABR, commissioned by the EVR.

New world strategies

Yes, the next economy and sustainable development are really happening, but in a way that is both uncertain and diffuse. What's real, what's not? Wolfpack specializes in seeing first symptoms and making first moves. Our resources: design thinking, science and pioneering entrepreneurs.

Our output: strategic models, agendas, future scenarios and entire programs.

commissioned by ao

Dutch Urban Agenda
EU Urbact
National Parliament
Nat. Delta Program
Min. of Infrastr.

themes ao

Maker movement
Creative industries
Innovation Agenda
Green initiatives

...Scale-ups in NL (in Dutch): 10 takeaways for the Ministry of Economic Affairs and StartupDelta.
Field research and strategy, commissioned by the Ministry. With Mattijs Taanman and Mark Bode.
...Third Individual Revolution: manifesto and program(English / Dutch) on the maker movement as a next economy best practice.
For the Dutch Urban Agenda, with Mattijs Taanman, Baschz Leeft, Pakhuis de Zwijger and 20+ partners.
...Plans, Probes and Pop ups: field studies and hands-on strategies on creative cross-overs.
For the City of Rotterdam and the EU (URBACT), with Mattijs Taanman and Studio Spass.
... Key types of green initiatives: practical model on different roles in changing society.
For the Ministry of Infrastructures, with Mattijs Taanman, via IMI.
... Public procurement of innovations: agenda and strategy for the national administration.
With Guido Enthoven, IMI.
... Information management: fueling vision and strategy for the back office of the National Parliament.
For the National Parliament, assisting IMI.
... Future of water: value based future scenarios on water management. Research, modelling, strategic implications.
For the National Delta Program, with 50+ experts, via IMI.
... Simplesse: smart simplicity for complex challenges - research and useful instruments.
For IMI, with Mattijs Taanman.

Frontline stories

If you want to know about the latest innovations, go ask the pioneers. Over the years we have built a large network of innovators and designers. We regularly do searches and network events on new trends and niches. And because of a knack for both storytelling and visualization we are often asked to translate them into publications.

We choose directness, in order to balance abstract agendas out with footage from the frontlines.

commisioned by ao

Wageningen UR
Transport for London
Multiple Topsectors
Min. Econ. Affairs

themes ao

Start ups & investors
Social innovation
Biobased Economy
Public Procurement

...Biobased, a travelling exhibition: storytelling via infographics, new tech and tangibles. For WUR, with
Baschz Leeft, WOAU, Rnul Interactive, Olivier Otten, Mopix, Ben Werkt.
... Field studies on startups and sme's in their proof of concept phases: tresholds, chances.
For the Ministry of Economic Affairs, with Bart Krull (via IMI).
... Agrifood: field studies on innovation niches like vertical farming and smart b2c value chains.
For topsector AgriFood, with Bart Krull (via IMI).
Innovation Procurement: identity, field research, storytelling, design series. For the Ministry of Economic
Affairs, with Daphne Heemskerk, Olivier Otten, Tiktoko, Aad Hoogendoorn and Pascal de Man.
... Biobased & Creative: series of meet ups on cross-overs on both boardroom and street level.
For topsector Biobased, with Bart Krull (via IMI).
... Pro Lite innovation program on public lighting: identity, website, interactive modules.
For Transport for London, with Hats&Tales and Jonas Vorwerk.
...Diep, innovation strategies: identity, storytelling and website.
For Diep, with WOAU, Bruce Moerdjieman and Aad Hoogendoorn.
...Ultra silent road surfaces: in depth storytelling on an innovation program, published in print.
For Rijkswaterstaat, with Tappan and Jiske van Gaalen.
... DIY & nature: field research, interviews, practical tactical tips, publication.
For the Province of Brabant, with IMI, Jiske van Gaalen en Baschz Leeft.
... Contributions to several books - essays on creative pioneers in transitions.

Arts and activism

People need to play, right? We do. For fun. To experiment. To try and save the world.

For the love of the game.

commisioned by ao

NL Embassy Berlin
City of Rotterdam
Festival WWdW

themes ao

Street art

... GHTTO is now for sale at Groos. No 1/5 has been sold to mr Nighttown Fons Burger.
With Baschz Leeft and Aad Hoogendoorn.
...Contribution to Do It: a ten piece series on 'how to make art', using our activst t-shirt as our subject.
For the Kunsthal, with Baschz Leeft, inspired by Jerome Bel.
... El Segundo: group-exhibition in and on Berlin. Commissioned by the Dutch Embassy and the
City of Rotterdam. With Baschz Leeft, Lukas Feireiss, Selfcontrolfreak and Studio Spass.
... I left my wallet in El Segundo, a hiphop homage to Berlin. 67m wide. With Baschz Leeft
en Michiel Jansen.
... Kapsalon Kit, made for El Segundo, is now certified heritage at Musem Rotterdam.
... Der Tupac Amaro Fraktion: poster series against unnecessary hoopla, part of street campaign.
For Witte de With Festival, with Baschz Leeft.
Der Tupac Amaro Fraktion: street campaign against unnecessary hoopla.
For Witte de With Festival, with Baschz Leeft.
... Ted-talk on a search for simplicity, backed by the Tupac Amaro Fraktion.
... Rotterdames: 156 hommages to ladies passing by on the streets.
Illustrations Baschz Leeft, photography Milan Boonstra, texts Janjoost Jullens.
...Mañana Arts Gallery: our own pop up Gallery at the Witte de Withstraat.
With Baschz Leeft, featuring a.o. Zedz and Erwin Tomasse.
...Tictoc: our legendary 10+ collective of artists and deejays, bringing arts into clubs and parties into galleries.

Janjoost Jullens

+31(6) 1422 4322


2e Schansstraat 50
3025 XP Rotterdam

Eendrachtsstraat 81
3012 XH Rotterdam

KvK 57036233



graphic design

Daphne Heemskerk

web design

Olivier Otten
Pascal de Man


Aad Hoogendoorn